Mock Press Release
SOHO HOUSE COLLECTION UNVEILS EXCLUSIVE BOUTIQUE HOTEL
Brooklyn Townhouse Set to Debut in DUMBO in June 2025
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BROOKLYN, NY (Aug. 13, 2024) – The Soho House Collection, a premier name in hospitality known for its luxurious hotels and dining experiences, is pleased to announce the upcoming opening of Brooklyn Townhouse, a boutique luxury hotel in the DUMBO neighborhood of Brooklyn. The hotel is set to welcome its first guests in June 2025.
“Brooklyn Townhouse is not just a hotel; it’s a celebration of New York’s rich history and vibrant modernity, “ said General Manager Phebe Green. “Our mission is to create a sanctuary where guests can experience the charm of historic brownstones alongside the luxury of contemporary design.”
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Brooklyn Townhouse’s promise of a unique fusion of timeless New York glamor and contemporary luxury will be spearheaded by renowned architects Julian Escotil and Heather Brookstell, who will transform three historic brownstones from the late 1800s into a modern oasis, preserving their classic allure while infusing them with contemporary flair. Brooklyn Townhouse will feature 30 individually designed guest rooms and suites, five of which will be “City” suites, each inspired by a global destination – Morocco, Sydney, Venice, Paris, and Tokyo – with intricate touches such as Goyard-designed wallpaper to elevate their aesthetic experience.
Guests can enjoy panoramic views of downtown Manhattan’s skyline from Dumbo’s Lookout, an expansive top-floor terrace. During warmer months, the hotel will partner with restaurateur Jean-Georges to introduce a unique bar and bites concept that is positioned to be one of New York’s most sought-after spots, accessible only to guests and Soho House members.
Brooklyn Townhouse adds the perfect finishing touch to your stay with exclusive in-room facials by celebrity facialist Gina Steph. Additionally, guests can enjoy an exclusive skincare line created in partnership with Gina, available for purchase via a vending machine in the lobby.
Starting rates at Brooklyn Townhouse will be $750 per night, including breakfast, for stays beginning June 2025. For more information and to reserve, please visit: https://www.brooklyntownhouse.com.
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About Brooklyn Townhouse
Unveiling June 2025, the iconic SoHo House collection will debut a new concept for a stand-alone hotel in Dumbo, introducing: Brooklyn Townhouse. Set to merge three, six-story buildings in the popular Dumbo neighborhood, the brownstone-turned hotel will be recreated by architects Julian Escotil and Heather Brookstell of Blue Design. Guests can expect 30 luxurious rooms, rooftop restaurant by famed Jean-Georges, and original refurbished design staying true to its history. Rates will start at $750/night. Visit CitySohoSuites/BK.com for more information and follow @CitySohoSuitesBK on Instagram for updates.
Contact
Noor Bagheri
PR Intern at J/PR